Warburtons finds a new look

Family bakers Warburtons are amongst the largest of all grocery branded products. I myself and partial to the odd slice of Warburtons farmhouse to house my cheese and pickle sandwich. So, reading up on the Warburton re-brand has made me somewhat nostalgic towards the classic and traditional logo that has now been replaced by a clean and modern marque. At first sight I was skeptical but reading through my favourite design blog site Brand New I had a change of perspective.

Standing on it's own the new Warburtons logo lacks the impact and feeling created by their old identity. However, when it's applied to the multitude of platforms we as consumers will see it, it is transformed and along with this, their packaging, literature, livery and overall look and feel is hugely altered.

It feels soft and tangible, it's look and feels like a loaf of bread I would to eat. Nice

Diet Coke has a temporary makeover.

To celebrate the 125th anniversary of tooth rotters Coca Cola a new Diet Coke can has been unveiled. Said to only be making a temporary appearance, the design was creative by San Francisco's Turner Duckworth.

It doesn't feel like the most revolutionary design, but it does look defiantly fresh and bold. The fact that the full product name 'Diet Coke' isn't completely visible is a great creative move and just shows how strong the product brand is, no longer do they need to dump an enormous over saturated Coca Cola logo on the can as this proves...just does the job nicely.

Below are some other celbratory design creations put together by a few design agencies that might tinkle your fancy. I'm a hughe fan of James Jarvis and his work in collaboration with Clot Inc is superb.

The Running Alphabet!

I just stumbled across this gem of a project from freelance designer Joan Pons Moll. He has set out to run every character of the alphabet and record it with GPS. He is even setting himself the challenge of running character illustrations! You can find out more from this type loving jogger right here