It doesn't feel like the most revolutionary design, but it does look defiantly fresh and bold. The fact that the full product name 'Diet Coke' isn't completely visible is a great creative move and just shows how strong the product brand is, no longer do they need to dump an enormous over saturated Coca Cola logo on the can as this proves...just does the job nicely.
Below are some other celbratory design creations put together by a few design agencies that might tinkle your fancy. I'm a hughe fan of James Jarvis and his work in collaboration with Clot Inc is superb.
