Warburtons finds a new look

Family bakers Warburtons are amongst the largest of all grocery branded products. I myself and partial to the odd slice of Warburtons farmhouse to house my cheese and pickle sandwich. So, reading up on the Warburton re-brand has made me somewhat nostalgic towards the classic and traditional logo that has now been replaced by a clean and modern marque. At first sight I was skeptical but reading through my favourite design blog site Brand New I had a change of perspective.

Standing on it's own the new Warburtons logo lacks the impact and feeling created by their old identity. However, when it's applied to the multitude of platforms we as consumers will see it, it is transformed and along with this, their packaging, literature, livery and overall look and feel is hugely altered.

It feels soft and tangible, it's look and feels like a loaf of bread I would to eat. Nice

Best Logo Ever?

I feel as though I have been blogging about logos a lot recently, but it's all everyone is talking about. Now, Creative Review have committed themselves to presenting a list of "the 20 greatest marks ever created" in their forthcoming April edition.

That to me, seems like an almighty challenge, the problem being, their are just so many logos and marks out there it's sometimes hard to see the woods from the trees. It's a tough task because you can view a logo on it's success, take Nike or Apple for example, they are great logos because of what they stand for, their simplicity, style and design appeal. But, you can't deny they were always going to have an advantage, with buckets full of marketing funding and a list as long as...well quite a long list… of successful products to endorse the brands it can't all be down to a simple mark.

On the other hand you could look at the best logos being an excellent piece of design, a mark that is meticulously detailed or something that just makes you say 'wow', it doesn't need to have brand values that go alongside it, or celebrities endorsing it...it can just look nice...can't it?

Visit Brand New / Creative Review for more details

The new Starbucks logo

I have been reading off and on about the new logo Starbucks have unveiled, so I thought I would throw my two pence in. The logo we know/knew so well was released in the early nineties which is nearly 20 years ago, I think thats fairly good going for a brand that has grown so quickly. The new logo however, is a little more than a tweak. It seems, some industry folk are saying, it's a move, a move away from coffee and into a broader market. With this new identity may come a new and diverse product range and a likely change to the environment we all our mocha frocha happy chappy chino latte's in.

Looking at the logo purely from an aesthetic perspective I think it's rather good, a lot more pleasing on the eye now the bold contrast between the deep green and black are in bygone days, it has a more simple feel to it, the clunky almost abrasive appearance the "Siren" forced upon out high streets almost look angelic and mildly calming.

Good move chaps. Now sort your coffee out, please.