I have been reading off and on about the new logo Starbucks have unveiled, so I thought I would throw my two pence in. The logo we know/knew so well was released in the early nineties which is nearly 20 years ago, I think thats fairly good going for a brand that has grown so quickly. The new logo however, is a little more than a tweak. It seems, some industry folk are saying, it's a move, a move away from coffee and into a broader market. With this new identity may come a new and diverse product range and a likely change to the environment we all our mocha frocha happy chappy chino latte's in.
Looking at the logo purely from an aesthetic perspective I think it's rather good, a lot more pleasing on the eye now the bold contrast between the deep green and black are in bygone days, it has a more simple feel to it, the clunky almost abrasive appearance the "Siren" forced upon out high streets almost look angelic and mildly calming.
Good move chaps. Now sort your coffee out, please.
