Warburtons finds a new look

Family bakers Warburtons are amongst the largest of all grocery branded products. I myself and partial to the odd slice of Warburtons farmhouse to house my cheese and pickle sandwich. So, reading up on the Warburton re-brand has made me somewhat nostalgic towards the classic and traditional logo that has now been replaced by a clean and modern marque. At first sight I was skeptical but reading through my favourite design blog site Brand New I had a change of perspective.

Standing on it's own the new Warburtons logo lacks the impact and feeling created by their old identity. However, when it's applied to the multitude of platforms we as consumers will see it, it is transformed and along with this, their packaging, literature, livery and overall look and feel is hugely altered.

It feels soft and tangible, it's look and feels like a loaf of bread I would to eat. Nice

Diet Coke has a temporary makeover.

To celebrate the 125th anniversary of tooth rotters Coca Cola a new Diet Coke can has been unveiled. Said to only be making a temporary appearance, the design was creative by San Francisco's Turner Duckworth.

It doesn't feel like the most revolutionary design, but it does look defiantly fresh and bold. The fact that the full product name 'Diet Coke' isn't completely visible is a great creative move and just shows how strong the product brand is, no longer do they need to dump an enormous over saturated Coca Cola logo on the can as this proves...just does the job nicely.

Below are some other celbratory design creations put together by a few design agencies that might tinkle your fancy. I'm a hughe fan of James Jarvis and his work in collaboration with Clot Inc is superb.

Art of the Menu

Many, or most designers that work on print projects will have tackled a menu during their time. Whether it's a pop up bar, glamourous restaurant or for a boutique hotel wine menu, the art of designing a menu is well understated…not for long though. The folk over at Brand New have launched a blog to bring the Art of the Menu back into our eyes. We will never dine the same way again.

Arty Herberts - One million pieces of art!

Sometimes you come across something and it just makes you smile. Thats exactly how I felt when I read about Cornwall based artist Louise Gale, who has set herself the impressive challenge of selling 1 million pieces of her lino-print art for only £1 each!!

I'm a huge fan of affordable arts and this is the sort of thing that makes good art accessible to everyone. With a distinct South West influence and a great playful quality I'm sure it won't be too long before we see her in the record books. I just wish I found them before Christmas!!

You can buy these lovely prints at www.arty-herberts.co.uk. Go enjoy!