I feel as though I have been blogging about logos a lot recently, but it's all everyone is talking about. Now, Creative Review have committed themselves to presenting a list of "the 20 greatest marks ever created" in their forthcoming April edition.
That to me, seems like an almighty challenge, the problem being, their are just so many logos and marks out there it's sometimes hard to see the woods from the trees. It's a tough task because you can view a logo on it's success, take Nike or Apple for example, they are great logos because of what they stand for, their simplicity, style and design appeal. But, you can't deny they were always going to have an advantage, with buckets full of marketing funding and a list as long as...well quite a long list… of successful products to endorse the brands it can't all be down to a simple mark.
On the other hand you could look at the best logos being an excellent piece of design, a mark that is meticulously detailed or something that just makes you say 'wow', it doesn't need to have brand values that go alongside it, or celebrities endorsing it...it can just look nice...can't it?
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